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Local Farmer’s Market hopes to increase vendors this season to help draw customers

© (Photo: Town of Grand Falls-Windsor/Advertiser) 
 The (Newfoundland & Labrador) Town of Grand Falls-Windsor is hoping to parlay some recent direct marketing training into increased interest in the local farmer’s market.
© (Photo: Town of Grand Falls-Windsor/Advertiser) 
 The (Newfoundland & Labrador) Town of Grand Falls-Windsor is hoping to parlay some recent direct marketing training into increased interest in the local farmer’s market.
Knowledge is powerful and Grand Falls-Windsor (Newfoundland & Labrador) council is hoping some recently acquired learning will help provide a boost to a popular local attraction.

The Grand Falls-Windsor Farmer’s Market is heading into its fourth season this June and council is attempting to leverage some marketing training recently undertaken by Economic Development Officer, Gary Hennessey to grow the event.

Councillor Amy Coady Davis, chair of the town’s Economic Development and Tourism Committee, said council is always looking for more farmers and vendors to get involved.

She said Hennessey recently attended a direct marketing workshop in St. John’s. “There were presentations on what is trending and what is new here at home. Permits, regulations and farmer’s market requirements were discussed, as well as tips on how to use your signage to your advantage.”

For the benefit of all farmers/vendors, Hennessey has asked some of the presenters from the workshop to visit Grand Falls-Windsor and address farmer’s market participants.

A one-day Farmer’s Market Symposium is tentatively scheduled for May 21.

“The purpose of this symposium is to make the farmers/vendors aware of what is available to them,” explained Davis. “We would like to grow the number of vendors and expand the items available.

“If you have a good variety of products available, that is what draws attention and brings people to the market to support vendors,” Davis added.

The Grand Falls-Windsor farmer’s market kicks off June 20, the same day as the town’s giant flea market. It is located on High Street, and runs until September or October.  It features a variety of products at the market, from fresh veggies to fruit to handmade goods, crafts, meats and dairies.

Davis explained that there are approximately a dozen vendors who are weekly regulars at the markets, but there are others who go once a month, and some who just set up the one time.

“There is opportunity for others. We have plenty of room and would love to get more,” she said. “We want to see an increase in visitors to the market and having more vendors will help draw in more customers.”

Vendors and farmers from across the province are welcome. The town will hold a meeting of all current and new farmer’s/vendors on Mon., April 20 at 5 p.m. in the Town Hall.

If you are a farmer, craftsperson, baker, artist, or think you have something that would benefit the Farmer’s Market, you are encouraged to attend, said Davis.

Participants are asked to contact Hennessey at 489-0483 or email ghennessey@grandfallswindsor.com to confirm attendance for the meeting, or for any any inquiries about the Farmer’s Market Symposium.

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